Artistes should be careful signing international deals –US-based Nigerian Broadcaster Sheila O.
US-based Nigerian broadcaster, Sheila O, has advised artistes in the country to be careful and mindful of their rights when signing international deals. She said, “These days, record labels in the United States of America are opening offices in Africa. It is an untapped market they want to be part of. There is also a growing population of Africans in the Diaspora― people from other cultures and afro music enthusiasts. My advice to African artistes is that they should know the power lies with them. Afrobeats is now big and making waves all over the world, so they shouldn’t sell their music cheaply. They should do deals and not takeovers. It is also important that they go for percentage splits with the powers that be, instead of collecting upfront cash that they would spend quickly, while their songs go on to make ‘endless’ money.”
Speaking on her new show on HIPTV, How Far With Sheila O, she said, “The Talk the Talk segment of the show would allow guests give their honest views on the disconnection between Africans and African-Americans, and best ways to rectify this. The show would also help to continuously bridge the gap between Africa and the world. There would be an in-depth intimate conversation with celebrities, influencers and key contributors; entertainment news in music, arts and more, as well as interactive viewer engagement and participation.”
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Sheila, who is also the founder of Zons Holdings, has worked with international stars including Megan The Stallion, Chris Brown, Jay Z, Beyoncé, Kanye West, J Cole, Nas, Mariah Carey, Ciara, Nelly, Ludacris, Joe, Usher, Anita Baker, Ja Rule, Ashanti, and 50 Cent.